Is Nothing Collaborating with Jaguar?

Nothing is stirring up chatter on X (formerly Twitter) after sharing a fresh teaser post featuring a new logo, prompting speculation that it might be gearing up for a collaboration with British luxury carmaker Jaguar. The buzz stems from the visual similarities between Nothing’s teaser and a stylistic nod to Jaguar’s recent typography. So here’s what we know.

Is This a Nothing x Jaguar Partnership?

Nothing recently posted a cryptic message on social media featuring its existing logo alongside what might be a refreshed wordmark, accompanied by the caption “GETTING READY TO MAKE HISTORY.” This has sparked debate among fans and industry observers about whether the teaser hints at a brand partnership with Jaguar or something else entirely.

The roots of the speculation go back to late 2024, when Jaguar revealed the divisive rebranding. This included a new typography and marketing slogans like “Copy Nothing”, which became a viral talking point online. Nothing poked fun at Jaguar at the time by adopting a similar font and even changing its own social profile to read “Copy Jaguar.” That playful jab has now resurfaced in the minds of fans, who are connecting the dots between Nothing’s current teaser and that earlier parody.

Nothing also engaged with users in replies to posts about the teaser, once remarking “you had to be there” in response to someone referencing the Jaguar joke. This comment further stirred rumors about a deeper link between the brands. However, this interaction could simply be an inside callback to the earlier meme rather than a confirmation of any formal tie-up. There’s a pattern of auto and tech brands collaborating on limited-edition devices, like Honor’s Porsche Design smartphones and Realme’s Aston Martin-branded models. So the idea of a Nothing Jaguar special edition phone isn’t outside the realm of possibility.

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